Ensure your app or major update launches successfully without comprimising your focus on development.

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Designed for Indies & Small Shops

The Field Guide is designed specifically for busy people who don’t have the resources to hire a marketing team or the time to figure it all out on their own.

Practical Instructions that Work

I’ve worked with developers, both large and small, for years. I’ve distilled all the knowledge I’ve gained into a practical Field Guide designed to help you succeed.

Stay Focused on Development

Getting your app into the world is complicated. The Field Guide provides you with simple, step-by-step instructions to help you minimize disctractions and prepare efficiently.

Accomplish Your Goals

A successful app needs more than great code: it requires planning for launch day. The Field Guide will help you get more exposure, downloads, and engagement.

A comprehensive guide to successfully launching an app or releasing a major update.

  • Press Kits
  • Press Outreach
  • Screenshots
  • Video
  • Icons
  • Writing
  • Editing
  • Marketing
  • Social Media
  • Website
  • Beta Logistics
  • Documentation
  • Support
  • Release Notes
  • Privacy Policy
  • Terms of Service
  • Localization
  • Pre & Post Launch Checklists
  • Timing
  • Naming
  • Monetization
  • Pricing & Payment
  • Accessibility
  • App Store
    • Description
    • Metadata
    • Keywords
    • Submission
    • Promo Codes
    • Bundles
    • Advertising
    • Size Considerations
    • Responding to Reviews

Stop getting distracted by trying to figure all this out on your own. The App Launch Map Field Guide will walk you through it all!

30-Day Money Back Guarantee

I’m confident the Field Guide will help you succeed, but if you’re not satsified I’ll refund your money. No questions asked and for up to 30 days after you buy!

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© Aleen Simms